Alta Moda says no to FUR!

Many companies are increasingly becoming more fur-free and aware of the cruel and unfair treatment of animals. According to the humane society of the United States, they classify fur-free designers and companies as those rejecting cruelty and potential consumer deception by adopting fur-free policies. Because of this, Alta Moda has teamed up with the organization Fur is Dead to donate 10% of all merchandise purchased from certain designers within our store that are fur-free. Also, Fur is Dead always accepts donations of fur from those who are against animal cruelty. During May 7th-9th, if you donate a fur you recieve 20% off of any merchandise in the store. According to furisdead.com, donations of old fur can save an animals life as well as help those in need.

Your old furs could save an animal's life—and gain you a tax deduction!

Now that winter is over, instead of putting that outdated fur back into storage or shoving it into the back of your closet for another year, why not make the compassionate choice to live a fur-free lifestyle? Your tax-deductible donation of unwanted fur coats and stoles helps with our educational displays and anti-fur "fashion shows" and provides bedding for needy animals.

Your unwanted furs may also help people in need. Because of the vast number of furs that we receive, we donate many of them to homeless people who can't afford to buy their own coats—the only people who have any excuse to wear fur. Every year, PETA holds a few "fur kitchens" at homeless shelters around the country, and we've even shipped hundreds of furs to help warm the women and children freezing in Afghanistan and Iraq.

http://www.hsus.org/furfree/fashion/retailers/furfree_retailers_designers.html

http://www.furisdead.com/donate.asp

The Look of Alta Moda

Alta Moda is a brand built on the idea of elegance and luxury. So of course our logo has to do the same. This simple, yet elegant logo is represented on the storefront, as hang-tags, on business cards, as well as the future face of our logo for our anticipated website! Our customer knows when they see this logo, they can depend on only the finest merchandise.

That's MY Domain and Trademark!

When I first had this idea of having my own brand, certain things came to mind. In the future I'm going to want to have an online website representing AltaModa. This will make it easier for my customer to shop our product in the convenience of their own home, as well as globally get the brand of AltaModa to all.

To do this I went to the U.S Patents and Trademarks website and ensured the name of my business AltaModa. The name AltaModa is available to be trademarked. The fee for applying online and through a paper form is different. The fee for applying with a paper form is $ 375, while applying online is only $325. Obviously the smarter choice would be to apply online, which is exactly what I did.

I wanted my website to have a web address that would be easy for the customer to find, as well as something that represented my brand globally and would prevent any confusion, I chose the web address www.altamodaamore.com. Originally, I wanted my web address to be www.altamoda.com but unfortunately the name is unavailable and is on back order. This domain name www.altamodaamore.com is available and costs $10.69 per year to purchase the domain name as well as $10.69 annually to keep the domain name as well as $2.99 to certify the domain.

http://www.uspto.gov/
http://www.godaddy.com/default.aspx

Who's Shopping Alta Moda

The Alta Moda brand is a boutique style store that carries all of your favorite designer merchandise. Looking for the perfect dress? A pair of jeans that fit you perfectly? Or a cute top to wear to dinner? Alta Moda has you covered! Alta Moda provides all the designer merchandise your looking for all in one location. We have brands for the customer with the more expensive taste such as: Dolce & Gabbana, Alexander McQueen, Dior, Chanel,Christian Lacoix,Diane von Furstenburg and Marc Jacobs. But don't worry, Alta Moda knows that not everyone can afford brands such as those above which is why we also carry brands you love like: J Brand, Hudson, BCBG, Michael Kors, Rachel Roy, House of Harlow and many many more! Alta Moda is located in the prime fashion cities around the United States. Reaching out to L.A, Miami, Chicago and New York. The cliental is concerned with high fashion items with only the best quality and of the latest trends. The Alta Moda client ranges from being in their mid-twenties to their mid-thirties. Since the product that is provided is of higher price points, the clientele is usually middle-upper class or upper-class but Alta Moda's doors are open to all who just want to look at fabulous designer goods!